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sente先手 LIVE · HKT --:--
LET'S TALK
[ 01 ] ABOUTWHO WE ARE

Built for one job: turning audiences into communities.

Twenty years inside consumer businesses in Europe, North America and Asia. Shop floors, global P&Ls, platform builds. The businesses we have helped transform carry more than US$560M in revenue, and we work in English and Chinese.

[ 02 ] SELECTED WORKHIGHLIGHTS

Fashion retailer, UK and global

OMNICHANNEL · DATA · LOYALTY

Thirteen years inside the business, taking it from analogue retail to unified commerce: stores, web and app as one system, loyalty and CRM built from scratch, customer data joined across physical and digital. Digital grew to roughly a fifth of a $460M business.

$460M

Sports and lifestyle platform, Hong Kong

ECOSYSTEM · AI · ZERO TO ONE

A customer and commerce ecosystem built from zero for a next-generation sports platform: identity, engagement and retention architecture, direct-to-consumer infrastructure across payments and logistics, and AI embedded in daily operations.

0 → 1

Global NGO, twelve countries

COMMUNITY · BRAND · TURNAROUND

A supporter ecosystem and brand rebuilt from the ground up: content, campaigns and donor engagement that took revenue up 64% and the organisation from deficit to surplus.

+64%

Luxury property, UK and Asia

PROPERTY · MARKETING · ASIA

Marketing and buyer experience for two of London's most significant property developers, and property brand launches into Asian markets.

GBR · APAC
[ 03 ] FOUR PRINCIPLESWHAT IT FEELS LIKE TO WORK WITH US
01

Senior led

You meet the people who do the work

Every engagement is run by senior people and delivered by specialists picked for the brief. The team stays small, and the accountability stays personal.

02

Both sides lived

Shop floor and platform

Twenty years across physical retail and digital products, from store operations to global P&Ls to app builds. Your customers never chose a side, so neither did we.

03

Yours to keep

Your data, your IP

Everything we design belongs to you: the architecture, the data, the asset. When we leave, it all stays.

04

AI where it pays

We run our own firm on it

In yours, we put it where it compounds value: operations, data, experience. You will notice it in the speed and the cost before you ever hear us talk about it.

先手
OUR NAME

Across Asia, two people sit at a grid of 361 points with black and white stones. The game is Go, invented in China more than 2,500 years ago. Its terms travel the world in Japanese.

There is a move that threatens enough that your opponent has to answer it. Answering costs them the initiative. Ignoring it costs more.

That move is sente. The move that takes the initiative. The one your opponent has to answer.