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sente先手 LIVE · HKT --:--
LET'S TALK
[ 01 ] ABOUTWHO WE ARE

Small by design. Senior by every other measure.

Twenty years inside consumer businesses in Europe, North America and Asia. Shop floors, global P&Ls, platform builds. The businesses we have helped transform carry more than US$560M in revenue, and we work in English and Chinese.

[ 02 ] SELECTED WORKHIGHLIGHTS

Fashion retailer, UK and global

OMNICHANNEL · DATA · LOYALTY

Thirteen years inside the business, taking it from analogue retail to unified commerce: stores, web and app as one system, loyalty and CRM built from scratch, customer data joined across physical and digital. Digital grew to roughly a fifth of a $460M business.

$460M

Sports and lifestyle platform, Hong Kong

ECOSYSTEM · AI · ZERO TO ONE

A customer and commerce ecosystem built from zero for a next-generation sports platform: identity, engagement and retention architecture, direct-to-consumer infrastructure across payments and logistics, and AI embedded in daily operations.

0 → 1

Global NGO, twelve countries

COMMUNITY · BRAND · TURNAROUND

A supporter ecosystem and brand rebuilt from the ground up: content, campaigns and donor engagement that took revenue up 64% and the organisation from deficit to surplus.

+64%

Luxury property, UK and Asia

PROPERTY · MARKETING · ASIA

Marketing and buyer experience for some of London's most significant developers, including Canary Wharf Group and Berkeley Group, and property brand launches into Mandarin-speaking markets.

GBR · APAC
[ 03 ] FOUR PRINCIPLESWHAT IT FEELS LIKE TO WORK WITH US
01

Senior led

You meet the people who do the work

Every engagement is led by a founder and delivered by specialists picked for the brief. No account layer, no juniors learning on your budget.

02

Both sides lived

Shop floor and platform

Twenty years across physical retail and digital products, from store operations to global P&Ls to app builds. Your customers never chose a side, so neither did we.

03

Yours to keep

Your data, your IP

The architecture, the data and the asset stay with you. We build capability, not dependency.

04

AI where it pays

Embedded, not announced

We run our own firm on it. In yours we put it where it compounds value: operations, data, experience. Never in the headline.

先手
OUR NAME

The move that takes the initiative. The one your opponent has to answer.

The advantage in consumer business now sits with whoever moves first on customer knowledge.